Stricter Thailand alcohol laws now penalise individuals who drink or are served alcohol during restricted hours or in banned locations. The revised Alcoholic Beverage Control Act, effective Saturday, transfers responsibility for violations from sellers to consumers.
Stricter Rules on Alcohol Hours
Since 1972, Thailand’s alcohol laws have banned sales at most outlets between 2 p.m. and 5 p.m. The new amendments expand this rule, allowing fines of 10,000 baht (about 300 US dollars) for anyone caught drinking or being served alcohol during these hours.
Limited Exceptions for Tourists and Venues
Licensed entertainment venues, hotels, and certified tourist establishments are exempt, as are international airports. Still, restaurant owners warn the new Thailand alcohol laws could discourage diners who enjoy a drink with meals.
Impact on Restaurants and Tourists
Thai Restaurant Association president Chanon Koetcharoen said the changes will hurt business. “If a customer buys a beer before 2 p.m. but drinks past that time, it breaks the law,” he said. On Bangkok’s Khao San Road, a backpacker hub, staff expect alcohol sales to drop sharply.
Marketing Restrictions and Political Reaction
The amended Thailand alcohol laws also ban using celebrities or influencers in alcohol advertising. Only factual information is allowed. Opposition MP Taopiphop Limjittrakorn criticized the move, saying it benefits anti-alcohol groups and could confuse tourists unfamiliar with local restrictions.
The revised Thailand alcohol laws strengthen control over alcohol consumption and marketing. Visitors and residents should note the restricted hours to avoid heavy fines.
